Unfreezing Frozen
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The Disney megahit was almost a disaster, until a series of creative brainstorms saved the day. By Charles Duhigg from the book Smarter Faster Better Photo: Claire Benoist/Reader’s Digest In 2014, the Disney movie Frozen became the top-grossing animated movie of all time. It won the Academy Award for Best Animated Feature Film, and “Let It Go” won the Oscar for Best Original Song. The film contained all the elements of a traditional Disney plot—princesses and ball gowns, a handsome prince, a wisecracking sidekick, and a stream of upbeat songs. But throughout, these elements had been disturbed, just enough, to let something new and different emerge. We assume such original storytelling comes from the innate genius of its creators, but here’s how Frozen really got its fairy-tale ending. The siblings were playing ‘Frozen Backward Mash-up’ on the piano. (YouTube) It’s 2012, and the screening-room audience is all Disney employees. As the lights dim, two sisters appear on the ...